Creating a Ripple Effect

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We unlock human truths

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Test them against societal tensions

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Graph them within the sociopolitical landscape

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And, transform them into active ideas

We help companies answer these questions and navigate how to connect business action to the currents of society. Our proprietary approach maps brand insights, human truths and societal tensions against the current sociopolitical landscape to unlock active ideas that translate corporate and brand values into relevant, resonant and market-reverberating action. These active ideas are the foundation for creating values-led communications campaigns for companies to advance the issues that matter most to their employees, customers and business.